Flexibility and backbending specialist referred by Miles Mortensen. Held two calls with Joe (discovery March 2026, follow-up planned). Never closed. Kept as consultative reference for the niche teacher market and for Joe's positioning thinking.
Flexibility and backbending specialist occupying a niche between contortion and yoga. Does not identify as a yoga teacher. Very technique-focused, with a skills-based approach. Teaches internationally. Audience is predominantly teachers who already hold 200-hour yoga certifications and want to specialise further.
Instagram handle: rebeccahannah
Based part-time in London/Europe, part-time in New York (partner based there). Previously in the Earlsdon area of Coventry.
Referred by Miles Mortensen — Miles was originally Rebecca's student. They have co-taught teacher trainings together (most recently a 20-hour training in Italy).
What she teaches: Flexibility, backbending, and contortion-adjacent skills. Very niche speciality with few peers at her level.
Teaching formats:
Stopped in-person drop-in classes end of 2024 — not worth the time economically.
Revenue split: ~50/50 between in-person/teaching and online products. On-demand has generated the most in absolute terms.
Best-selling product: Backbend Workshop Series 2.
Live project at time of call (March 2026): "The Art of Teaching Privates" — 5-week live course running with a Polish collaborator (former student, now prominent in the Polish flexibility market). Plan to film on-demand in May in Poland (cheaper studios, large Polish student base).
Future goal: Film a teacher training on-demand course (currently only delivered in person).
Rebecca explicitly does not want to attract the beginner or "quick fix" market. Her reference point: a friend (Amina) runs a yoga app earning over £1M/year targeting basic stretching — Rebecca does not want that audience.
As Rebecca described it organically:
Decision fatigue: Too many products with no clear path. People land on her site and don't know where to start. Rebecca acknowledged this herself before Joe raised it.
Wix friction: Moving products from a Wix store to a sign-in area noticeably reduced sales. The extra login step put people off. Looking to resolve.
No structured ascension: People buy low-ticket items but there is no systematic path toward higher-value products or private coaching.
Email list underperforming: 450 subscribers, and Rebecca herself deletes most emails she receives. Low confidence in email as a channel. Instagram stories and posts are her biggest sales driver by far.
Too generous with time: Between-session video feedback from private clients is unpaid but expected. Needs structure to protect her time.
No structure: Self-identified — creative, lots of product ideas, but not naturally organised.
Joe outlined the Alch/GrowthOpX service: full operational and funnel management, email strategy, infrastructure. Content stays with Rebecca. Joe to send a full plan and proposal ahead of follow-up call.
Rebecca expressed trust via the Miles referral: "I trust Miles — if he's had a good experience then I trust him."
Follow-up call scheduled: Monday, week of March 16/17, 2pm UK / 10am New York.
Outcome: Did not close. Kept as consultative context.
On the pitch call Rebecca gave a more precise picture: the move from the open Wix store to the members-area login caused approximately a 60% drop in sales. She and Anna investigated thoroughly — visual step-by-step guides, photography walkthroughs, everything. The drop was sustained. Her own read on the psychology: any login step signals "this costs money," regardless of how clearly the page states otherwise. Their workaround: product pages now visible and purchasable without an account; login only required post-purchase to access content.
This is the single most valuable piece of market insight from the Rebecca calls — confirmation that login gates kill conversion even for warm, willing buyers in a niche creator context.
| Date | Type | Notes |
|---|---|---|
| 2026-03-11 | Discovery (referred by Miles) | See source |
| 2026-03-16 | Plan presentation (pitch) | Joe presented slides. Discussed platform, email, ads, content, and commercial terms. No close — Rebecca to review written terms with Anna and her business coach friend. See source |
Worth preserving — she articulated this clearly in the pitch call:
Rebecca's case is useful reference material for: