Competitors Offerings
Competitors Offerings — Miles Mortensen (ISOM)
Same value-ladder map applied to each competitor. Direct, adjacent, indirect. Without this map, positioning claims are guesses.
Purpose
Forces an honest read of what each competitor sells, at what price, to whom. Surfaces white space (offers competitors don't have), price-lane gaps (room to slot below or above their pricing), and weaknesses (places their offer doesn't serve the avatar).
How to populate
Sources mined for this v1:
- WebFetch on each competitor's primary site (where prices were visible)
- Miles's competitor flags from the Product Ecosystem doc (Matthew Smith, Andry Strong, Sondre Berg) plus 2026-05-19 chat additions from Miles directly (Patrick Beach / Commune Yoga, Liv / Rebel Yoga / @livinleggings)
- Avatar Research Section 8 — competitor mentions surfaced in the 55-call analysis (Pliability, KOTG, Squat University all named by buyers as alternatives tried)
- Direct observation of public IG presence where credentials and follower counts are visible
Provenance note: Andry Strong and Sondre Berg sites have transparent pricing pages. Matthew Smith's site uses a closed-funnel pricing model — prices only revealed inside the free-training opt-in. Adjacent and indirect competitors are populated from buyer-surfaced alternatives in Miles's sales-call analysis, not from his own competitor flagging.
Update: quarterly. Immediately when a new competitor surfaces or an existing one launches a new offer / changes pricing.
Classification
| Competitor | Classification | Why | Primary Channel |
|---|---|---|---|
| Patrick Beach (Commune Yoga) | DIRECT | Taste-driven creator-led yoga brand. Inversions specialist. Subscription-based platform (his existing live product Miles is structurally building toward). Co-founder of Awakening Yoga Academy (teacher training). Closest creator-archetype analogue to Miles | Own site + Commune online platform + YouTube |
| Liv / Rebel Yoga (@livinleggings) | DIRECT | "Yoga Rebel Method" integrates strength + yoga + mobility into one weekly plan — directly competing positioning to Miles's framing. Women-focused (Miles's 80% female audience). Published methodology name + structured weekly plan | Own platform (yogarebelstudio.com) + IG + app |
| Matthew Smith (@matthewismith) | DIRECT | Mobility + handstand combo, taste-driven creator-led brand, similar audience (yoga-curious flexibility seekers + handstand learners). Closed-funnel pricing pattern | IG + own site |
| Andry Strong (@andry_strong) | ADJACENT | Advanced calisthenics specialist with handstand programmes. Overlaps Miles on the handstand outcome but the lane is bodyweight-strength, not yoga | App + IG |
| Sondre Berg (@sondre_berg) | ADJACENT | Engineer-coach bodyweight + handstand brand. Overlaps Miles on handstand and mobility, but positioned for general adult fitness across all levels not yoga specifically | App + IG |
| Pliability | INDIRECT | Sport-agnostic mobility subscription. Named by Miles's buyers as an alternative tried. Wide audience, low specificity | App + brand recognition |
| Knees Over Toes Guy / ATG (Ben Patrick) | INDIRECT | Joint-health subscription with explicit shoulder + mobility protocols. Sport-agnostic but price-ceiling competitor at $49.50/m. 3M IG. Buyer-mentioned alternative | IG + subscription app |
| Squat University (Aaron Horschig) | INDIRECT | Owns global "shoulder-pain through strength" SEO lane. 5M+ IG. PT credential, powerlifting-skewed. Educates the buyer who eventually finds Miles | IG + YouTube + SEO |
Competitor: Patrick Beach (Commune Yoga)
Type: DIRECT Why on the list: The strongest creator-archetype analogue to Miles. Taste-driven yoga creator with inversions as a specialty (Miles's core skill). Built a subscription-based online platform (online.communeyoga.com) — exactly the structure Miles is moving toward. Also co-founded Awakening Yoga Academy (teacher training) — adjacent revenue tier Miles is considering. Long-standing presence: 5+ years building the library, 1,300+ classes Primary channel: patrickbeach.com (personal hub) + online.communeyoga.com (subscription platform) + YouTube Audience overlap with client: High — same intermediate-to-advanced practitioner buyer + same yoga-teacher subsegment
Value Ladder
| Tier | Offer | Format | Price | Pricing Model | Transformation | Status | Notes |
|---|---|---|---|---|---|---|---|
| Lead Magnet | Free trial | Trial of subscription platform | Free | One-time | Sample the platform | Live | Trial duration not specified on homepage |
| Lead Magnet | Free YouTube content | Long-form classes on YouTube | Free | Evergreen | Top-of-funnel awareness | Live | Major content moat |
| Low Ticket | Could not find | — | — | — | — | — | No visible low-ticket entry |
| Core | Commune Yoga Online — Monthly | Subscription platform: 1,300+ classes, 4 new per week, 3 instructors (Patrick, Erica, Chris). Flow, philosophy, inversions, breath, core | $30 / month | Monthly recurring | Daily-practice library with three voices | Live | Direct subscription competitor at lower price than Miles's $99/m |
| Core | Commune Yoga Online — Annual | Same platform, annual | $275 / year (~$22.92/m, 25% off) | Annual recurring | Same | Live | Two-tier ladder, no lifetime |
| Premium | Awakening Yoga Academy — 200-Hour Teacher Training | Online + in-person hybrid teacher training programmes (co-founded with Carling Harps) | Not surfaced on main site | Per programme | Yoga Alliance certification | Live | Separate brand (awakening-yoga-academy.mykajabi.com). Adjacent product. Validates the "teacher training as premium tier" path Miles is considering |
| Premium | Awakening Yoga Academy — 300-Hour Advanced Training | Online + global | Not surfaced | Per programme | Advanced YA certification | Live | Same |
| High Ticket | International retreats / events | In-person retreats around the world | Not surfaced (typically $2K-$5K range for similar yoga retreats) | Per event | Live experience | Live | Visible in references (Global Flow Retreats, Mission E1, others) |
| Recurring | Subscription Community | Bundled with subscription | Bundled | n/a | Audience access | Live | No separate paid community / Discord tier visible |
White Space Patrick Doesn't Cover
- No teacher-training-business mentorship — Patrick teaches teacher training (200hr/300hr) but doesn't teach teachers how to build a brand like he has. Miles's planned Business / Teacher Mentorship ($3K-$5K) targets this exact gap
- No active 1:1 coaching visible on the public site — subscription is the primary product
- No lifetime tier on the subscription — Miles's planned Digitalise Programme + lifetime equivalent has structural room
- No methodology-name positioning — "Your Practice, With Purpose" is values-led, not methodology-led. Miles's "Inverted State of Mind" methodology + 28-day flow gives him a tighter handle
- No movement-science / S&C-credentialed partner — Patrick teaches what works for him + Erica + Chris, not what's been clinically validated. The Daniel-equivalent partner Miles can add is structurally unmatched here
Where Patrick Beats Miles
- Library scale: 1,300+ classes vs Miles's growing library. Patrick has a 5-year head start
- Subscription price-anchor at $30/m: lower entry friction than Miles's $99/m. Frames Miles as the premium positioning, but Miles has to justify 3× the price
- Established teacher-training revenue: Awakening Yoga Academy is a known brand. Miles's teacher-training tier would be launching against a 5-year-established competitor
- Three-instructor model: scales content output without Patrick filming every class. Miles is solo
- Top 100 Most Influential Yoga Teachers (Greatist / Sonima) — third-party credibility plate Miles doesn't yet have
Competitor: Liv / Rebel Yoga (@livinleggings)
Type: DIRECT Why on the list: The closest positioning competitor. "The Yoga Rebel Method" is explicitly strength + yoga + mobility integrated into one structured weekly plan — verbatim Miles's positioning ("more than just yoga," strength + flexibility + inversions under one roof). Female-focused (Miles is 80% female). Named methodology gives buyers a phrase to remember. Note: yogarebelstudio.com is the platform URL Miles cross-referenced in his own Community Offer brain dump — he's already aware of this competitor Primary channel: yogarebelstudio.com (platform) + studio.livinleggings.yoga (redirects) + IG (@livinleggings) + dedicated mobile app Audience overlap with client: High — same intermediate-to-advanced female practitioner buyer wanting structured strength + yoga + mobility integration
Value Ladder
| Tier | Offer | Format | Price | Pricing Model | Transformation | Status | Notes |
|---|---|---|---|---|---|---|---|
| Lead Magnet | 7-day free trial | Full platform access for 7 days | Free | One-time | Sample the Method, follow first week | Live | "Start a 7-day free trial and follow your first week inside The Studio" |
| Lead Magnet | Free IG + YouTube content | Long-form + short-form | Free | Evergreen | Top-of-funnel | Live | Channel-supported brand |
| Core | The Yoga Rebel Studio Subscription | Subscription web + dedicated iOS app. 600+ follow-along classes. 40+ programmes (yoga, strength, mobility). Structured weekly plan. Daily community board with Liv | Not publicly listed on homepage | Subscription (likely monthly + annual based on app pattern) | Strength + yoga + mobility in one structured weekly plan | Live | Pricing gated behind trial signup — same closed-funnel pattern as Matthew Smith |
| Premium | Could not find | — | — | — | — | — | No visible 1:1 or premium tier |
| Recurring | Community Board | Asynchronous community with daily Liv access | Bundled | n/a | Direct creator access, peer community | Live | Bundled with subscription, not separate tier |
White Space Liv Doesn't Cover
- No public pricing — closed funnel
- No 1:1 coaching tier — Miles's 8-Week Custom Programme ($400 / £1,200 / £1,600) is uncontested in this competitor set
- No teacher-training — Miles's planned teacher-training / business-mentorship tier is uncontested
- No retreat / event tier visible
- No credentialed-coach co-brand — Liv is the solo voice; Miles can add Daniel-equivalent for structural credential differentiation
Where Liv Beats Miles
- Named methodology: "The Yoga Rebel Method" is a marketing handle Miles doesn't have. "Inverted State of Mind" is the brand; ISOM doesn't have a method name yet. Methodology naming is a known positioning lever
- Female-first positioning explicit: "women who value strength, mobility, and longevity" is a tighter audience statement than Miles's gender-neutral framing (despite his 80% female reality)
- Library scale: 600+ classes vs Miles's growing library
- Dedicated mobile app: friction-killer for daily-practice buyer. Miles is Pablo-hosted (web-first)
- Hero message — "Finally feel confident in what you're doing with your workouts": directly attacks the #1 buyer pain (lack of structure, 76% per Avatar Research). Miles needs an equivalent hero that out-positions this
Competitor: Matthew Smith (@matthewismith)
Type: DIRECT Why on the list: Mobility + handstand combo, taste-driven creator-led brand, "zero to one-arm" handstand framing puts him in the intermediate-to-advanced audience Miles serves Primary channel: Instagram + own site (matthewismith.com) Audience overlap with client: High — same intermediate-to-advanced practitioner buyer
Value Ladder
| Tier | Offer | Format | Price | Pricing Model | Transformation | Status | Notes |
|---|---|---|---|---|---|---|---|
| Lead Magnet | Free training masterclass | Email opt-in to masterclass video | Free | One-time opt-in | Sets up the toolkit pitch. Sales path | Live | Closed-funnel: real product pricing only visible inside the funnel |
| Low Ticket | Could not find | — | — | — | — | — | No visible low-ticket entry |
| Core | Mobility & Flexibility Toolkit | Video programme + members forum. Covers side splits, pancake, pike, front splits, bridge, shoulder mobility | Not public | One-time (likely) | Comprehensive mobility / flexibility progression | Live | Pricing gated inside free training funnel |
| Core | Handstand Toolkit | Video programme + members forum. "From zero to one-arm" progression | Not public | One-time (likely) | Full handstand progression to one-arm work | Live | Same gated-pricing pattern |
| Bundle | Mobility + Handstand Bundle | Combined access | Not public | One-time | Both toolkits + community | Live | Standard bundle discount pattern, terms not visible |
| Premium | Could not find | — | — | — | — | — | No visible 1:1 or high-touch offer |
| Recurring | Members forum (bundled with toolkits) | Web forum | Bundled | n/a | Community + creator access | Live | Recurring access tied to one-time purchase, not separate subscription |
White Space Matthew Doesn't Cover
- No published subscription / community pricing — opaque pricing creates friction for buyers who want to compare before opt-in
- No yoga-flavoured positioning — toolkit framing is skill-isolated, doesn't tie into a broader practice
- No live cohort or weekly community calls — community is asynchronous forum
- No 1:1 coaching tier visible — only self-paced products
- No teacher-specific track — no positioning for the 33% of Miles's audience who teach
Where Matthew Beats Miles
- Polished single-product positioning: "Handstand Toolkit, zero to one-arm" is a tighter promise than Miles's "Community subscription"
- Lifetime-access model on toolkits: matches the buyer (per Avatar Research) who resists monthly subscriptions
- Direct competitor analogue on mobility-toolkit format — Miles plans the same with Pincher / Strength / Handstand standalone SKUs but hasn't built them yet
Competitor: Andry Strong (@andry_strong)
Type: ADJACENT Why on the list: Advanced calisthenics specialist with structured handstand programme. Overlap on handstand outcome, but his core lane is bodyweight strength (planche, front lever, muscle-ups). Audience is bodyweight athletes more than yoga teachers Primary channel: Mobile app (iOS + Android) + Instagram Audience overlap with client: Medium — overlap on handstand learners, less overlap on flexibility / yoga-teacher segments
Value Ladder
| Tier | Offer | Format | Price | Pricing Model | Transformation | Status | Notes |
|---|---|---|---|---|---|---|---|
| Lead Magnet | 7-day free trial of the app | App access trial | Free | One-time trial | Sample the platform | Live | No standalone PDF / email-course lead magnet visible |
| Core | Andry Strong Academy App | Mobile app subscription. Programmes: Basic Strength (3 levels × 12 weeks), Handstand (3 levels), Handstand Push-Ups, Beginner skills (Crow, L-Sit, Back Lever, Bent-Arm Planche), Planche (9 levels), Front Lever (4 levels), Muscle Up (2 levels), Follow-along routines | Not public on landing page (subscription) | Monthly subscription | Multi-skill calisthenics mastery with progressive level systems | Live | 1,000+ clients, 11 yrs operating, 1M+ IG followers |
| Premium | Could not find | — | — | — | — | — | App is the primary product |
| High Ticket | Could not find | — | — | — | — | — | No visible 1:1 or in-person tier |
| Recurring | App subscription | Mobile app | Not public | Monthly subscription | Ongoing access to library | Live | Cancel anytime in-app |
White Space Andry Doesn't Cover
- No yoga / mobility-first positioning — strength + skill-progression-first
- No teacher-specific framing
- No live community or cohort delivery — app-based self-paced library
- No premium 1:1 tier visible
- No retreat / event tier
Where Andry Beats Miles
- Best-in-class progressive skill ladders: each programme has explicit level structure (3 levels × 12 weeks for Basic Strength is more structured than Miles's current Community library presentation)
- App-native delivery with in-app coach feedback
- Massive social proof (1M+ IG, 11 yrs, 1000+ clients with named transformations)
Competitor: Sondre Berg (@sondre_berg)
Type: ADJACENT Why on the list: Engineer-coach building structured bodyweight + handstand programming. Overlap on handstand and mobility outcomes. Targets general adult fitness population, not yoga specifically. Strong credential play (MSc Engineering, Street Workout World Cup finalist) Primary channel: Berg Movement Training App + Instagram + bergmovement.com Audience overlap with client: Medium — overlap on handstand and progression-seekers; less overlap on yoga-teacher and empowerment-seeker segments
Value Ladder
| Tier | Offer | Format | Price | Pricing Model | Transformation | Status | Notes |
|---|---|---|---|---|---|---|---|
| Lead Magnet | 2-min personalised quiz | Web quiz, no account required | Free | One-time | Routes buyer to matched programme | Live | Strong friction-killer |
| Lead Magnet | 7-day free trial | App access trial | Free | One-time | Sample app | Live | Standard trial pattern |
| Lead Magnet | Blog content | Free articles on calisthenics | Free | Evergreen | SEO + educational | Live | Long-form content moat |
| Core | Berg Movement App — Monthly | Mobile app subscription. Personalised programmes for handstand, planche, muscle-up, mobility, body control | $19.99 / month | Monthly recurring | Progressive bodyweight + handstand mastery | Live | 7-day free trial |
| Core | Berg Movement App — Annual | Same app, annual commitment | $13.33 / month ($159.96 billed yearly, "save $79") | Annual recurring | Same | Live | 33% discount on monthly |
| Core | Berg Movement App — Lifetime | Same app, lifetime access | $299.99 one-time | One-time | Same | Live | Lifetime access tier — direct competitor to Miles's $200 Digitalise Programme |
| Premium | 1:1 Coaching / Mentorship | Direct coaching | Not public | TBC | Personalised | Live | Visible but un-priced |
| Premium | Workshops / Retreats | In-person events | Not public | Per-event | Live training | Live | Periodic, no calendar visible |
| Adjacent | Movement Made (equipment) | Physical calisthenics gear | Not public | E-commerce | Equipment | Live | Separate brand |
| Bonus | Scholarship programme | 25-100% scholarships based on country or life situation | Free / discounted | Application | Access | Live | Goodwill / brand-building |
| Recurring | Community forum & coach access | Bundled with subscription | Bundled | n/a | Community | Live | In-app, not standalone |
White Space Sondre Doesn't Cover
- No yoga or flow-based positioning — engineering + bodyweight framing, no spiritual / mindset layer
- No teacher-specific track — general adult audience
- No event-driven launches — evergreen subscription model
- No published 1:1 pricing — visible but gated tier
Where Sondre Beats Miles
- Three-tier subscription pricing with explicit lifetime option ($299.99) — wider commitment ladder than Miles's single $99/m
- Massive credibility stack: MSc Engineering + Street Workout World Cup finalist + 10K+ students + 4.8/5 (315+ reviews) + 1M+ IG. Specifically named credentials, not vibes
- Personalised quiz LM — higher-converting than a generic PDF
- "Stop guessing, train with a plan" is a directly competing positioning line for Miles's "Lack of structure" buyer (Avatar pain #1 at 76%)
- Scholarship programme — competitive moat on goodwill and brand
- Annual pricing as default upgrade path — locks in subscribers Miles will be chasing
Competitor: Pliability
Type: INDIRECT Why on the list: Sport-agnostic mobility subscription named by Miles's buyers as an alternative tried (Avatar Research Section 8.1). The friction-free monthly billing pattern is what Miles's audience finds when they search "yoga mobility app" Primary channel: Mobile app (formerly ROMWOD) + brand-led marketing Audience overlap with client: Low-medium — they tried it, they bounced, they're now Miles-curious
Value Ladder Snapshot
| Tier | Offer | Format | Price | Notes |
|---|---|---|---|---|
| Lead Magnet | App free trial | Trial period | Free | Standard |
| Core | Pliability Subscription | Mobility classes, sport-agnostic | $14.99-$19.95 / month | Below Miles's $99/m, much lower-friction commitment |
White Space + Strategic Note
- Not volleyball-specific, not yoga-specific, not handstand-specific — buyer churns when sport-specific result doesn't arrive (per Avatar Research: "buyer churns when sport-specific result doesn't arrive")
- Miles's wedge: yoga-specific + handstand-specific + active practitioner face + structured progression. Pliability is the generic Miles must out-position
Competitor: Knees Over Toes Guy / ATG (Ben Patrick)
Type: INDIRECT Why on the list: Joint-health subscription with explicit shoulder protocol. 3M+ IG. Named in Avatar Research Section 8.8 as price-ceiling competitor. Sport-agnostic but the audience overlap on "fix the shoulder" buyer is real Primary channel: Instagram + ATG subscription app Audience overlap with client: Low-medium — overlap on the buyer who arrives with shoulder / inversion-fear and is shopping for a fix
Value Ladder Snapshot
| Tier | Offer | Format | Price | Notes |
|---|---|---|---|---|
| Lead Magnet | Free YouTube + transformation story | Founder narrative content | Free | Parasocial trust |
| Core | ATG Online Coaching | Subscription app, includes knees, hips, shoulders, full-body protocols | $49.50 / month | Direct price-ceiling competitor at near-identical $/m to Miles's Community $99/m |
White Space + Strategic Note
- Not yoga / not handstand-specific — shoulder protocol is generic body-resilience work, not spike / inversion overhead-pattern specific
- Miles's wedge: yoga-specific overhead + inversion-pattern shoulder programming. ATG is the body-wide brand; Miles is the niche-specific specialist
- Pricing dynamic: ATG at $49.50/m sits below Miles's $99/m. Need to defend the price-gap with positioning ("intermediate-to-advanced practitioner-only, structured progression, live community") rather than feature-equivalence
Competitor: Squat University (Aaron Horschig)
Type: INDIRECT Why on the list: Owns the global English-language "shoulder pain through strength" SEO lane. 5M+ IG. PT credential. Named in Avatar Research Section 8.7. Educates the buyer who eventually finds Miles Primary channel: Instagram + YouTube + SEO Audience overlap with client: Low — overlap is at the awareness-stage funnel-top, not at the purchase decision
Value Ladder Snapshot
| Tier | Offer | Format | Price | Notes |
|---|---|---|---|---|
| Lead Magnet | Free YouTube + IG education | Long-form + short-form | Free | Massive top-of-funnel |
| Core | Various products | Books, courses (powerlifting-skewed) | Various | Not directly competing on yoga / handstand outcome |
White Space + Strategic Note
- Powerlifting-skewed, sport-agnostic — does not address the yoga overhead spike pattern or inversion pattern
- Strategic role: educates the buyer toward the product. Miles wins this buyer by being the volleyball-yoga-specific application of principles Squat University has already taught them
- Threat angle: if Squat U covered yoga inversions specifically in one video, audience-volume disadvantage is real. Defend with active-practitioner credibility, not credential-stack competition
Competitive Positioning Takeaways
What this whole map tells us — revised after Patrick Beach and Rebel Yoga were added.
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Miles has real direct competition. Earlier read ("yoga-as-vehicle positioning is uncontested") was overstated. Patrick Beach has the inversions specialty + creator-led subscription + teacher-training stack. Liv / Rebel Yoga has the strength + yoga + mobility integration in a named methodology. Both compete for the same intermediate-to-advanced practitioner buyer Miles is selling to. The lane is occupied — Miles wins on which angle of differentiation he picks, not on category whitespace.
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The strongest differentiation lever available is the methodology name. Liv has "The Yoga Rebel Method." Miles has "Inverted State of Mind" as a brand but no methodology name. Naming the method (e.g. "The Inverted State Method," "The 4-Pillar Practice," etc.) is one of the cheapest, highest-leverage positioning moves available pre-launch. Worth deciding before LP copy.
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The second-strongest differentiation lever is the credentialed co-coach. None of the three direct competitors have a co-credentialed scientific partner. Patrick has Erica + Chris (other yoga voices), Liv is solo. If Miles adds a Daniel-equivalent (a movement-science / S&C / physio credentialed partner), the positioning shifts from "another yoga creator with a subscription" to "yoga creator + credentialed coach with a method." Structurally unmatched in the set.
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Pricing: $30/m Patrick / $14.99-$19.99/m Pliability / $19.99-$13.33/m Sondre / $49.50/m ATG / $99/m Miles. Miles is the highest-priced subscription in the mapped set. The Community at $99/m needs to justify 3× Patrick's price with: live cohort element + direct creator access + structured 28-day flow + (future) credentialed partner. The justification has to be visible on the LP, not assumed.
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The teacher segment is the only genuinely uncontested tier. Patrick has Awakening Yoga Academy (teacher certification), but no business / brand mentorship for teachers. None of the seven competitors offer "how to build a yoga business like the creator did." Miles's planned Business / Teacher Mentorship ($3K-$5K) targets this exact white space and inherits Miles's lived story (built 130k IG, launched ISOM, going through the brand-build process now).
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Lifetime tier is open. Sondre offers $299.99 lifetime. Patrick doesn't have one. Liv doesn't have one. Miles's planned $200 Digitalise Programme + a future lifetime Community tier would carve a price-ladder slot none of the others occupy cleanly.
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The lead-magnet quality bar is set by Sondre's quiz. Personalised 2-minute quiz routes the buyer to the right programme without an email commitment. Higher-converting than a PDF or 28-day email sequence. Worth considering pairing Miles's 28-day flow with a quiz-style entry that segments by persona (Teacher / Plateau / Reclaiming / Skill-Hungry / Systematic) before the long-form email nurture.
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Closed-funnel pricing is a competitive defensive pattern. Matthew Smith and Liv both gate pricing behind the lead-magnet opt-in. That converts higher on the LM but loses qualified buyers who want to compare publicly. Miles's current public pricing ($99/m) is positioned as the transparent-premium tier in the set — a defensible posture once the methodology + credentialed-partner narrative is in place.
Gaps in this v1
Where we'd want more data on the next research pass:
- Rebel Yoga / Liv actual pricing — closed funnel, accept as "pricing not public" per Joe's 2026-05-19 call (matches the Matthew Smith treatment)
- Awakening Yoga Academy pricing (Patrick Beach's teacher training) — relevant for the teacher-mentorship-tier white-space analysis
- Andry Strong app subscription price — not surfaced on the landing page, in-app only
- Patrick Beach retreat pricing — typical range $2K-$5K for similar yoga retreats, but actuals would sharpen the future-HT-tier conversation
- Awareness data per competitor: monthly traffic / search position / IG follower-engagement rate — would feed Awareness Benchmarks
- IG ad library scrape — what each competitor is actually running as paid creative (would feed Top Performers Ad Analysis)
Related
- Dossier Index
- Avatars — Section 8 named these competitors as buyer-tested alternatives
- Offerings — Miles's own value ladder for comparison
- Offer Comparison Audit — head-to-head per (offer × competitor) — next
- SWOT Analysis — synthesis — next
- Awareness Benchmarks — per-competitor awareness stage
- Top Performers Ad Analysis — what each competitor is running as ad creative