Offerings
Cadence · quarterlyUpdated · 2026-05-19populated
Offerings — Miles Mortensen (ISOM)
What Miles offers and to whom. Full value ladder from lead magnet through high ticket plus recurring. Captures every product currently live, in production, agreed-to-launch, or under consideration.
Purpose
A single source of truth for Miles's full product stack. Each offer captured with format, price, transformation, status, and what it feeds into. Without this, scattered pricing and offer details across docs lead to inconsistent copy and wrong CTAs.
How to populate
Sources mined for this v1:
- Client doc — full strategy evolution, commercial terms, call history
- ISOM Product Ecosystem doc (inbox) — value ladder dashboard, product details
- ISOM Community Offer doc (inbox) — Community structure, Custom Programme structure, pricing
- 2026-05-19 standup notes — 28-day free training, current launch state
- Miles's existing Playbook profile + invertedstateofmind.com
Provenance note: GrowthOpX is currently 0-products-launched on the new funnel. Miles has pre-existing legacy offers (Playbook 1:1, Custom Programme tiers via book-a-call) that are technically still sellable but not actively promoted by ads. This file distinguishes legacy / live / in-production / agreed-to-launch / future statuses cleanly so we don't mis-position which offer is the hero.
Update: quarterly minimum. Immediately on launch, retirement, or repricing.
Strategic Frame
Revenue target: £600K / year (£50K / month). Commercial structure with GrowthOpX is 20% of net profit attributable to Alch's funnel work (not legacy revenue).
Revenue mix target:
- ~70% 1:1 coaching ($420K)
- ~25% digital products + community subscription ($150K)
- ~5% events / workshops / retreats ($40K)
Digital subscription anchor math: $99/m community × ~130 paid members = $150K/year digital tier target.
Two-track funnel post-relaunch:
- Lead magnet (28-day free training) → email nurture → Community subscription
- Same email list → soft PS CTAs → book-a-call funnel → 1:1 coaching tiers ($400 / $1,200 / $1,600)
Both tracks share one email list and one content engine; the soft PS rotation determines which offer gets surfaced when.
Value Ladder
Lead Magnets / Free Offers
| Offer | Format | Audience | Status | Feeds Into | Notes |
|---|---|---|---|---|---|
| 28-Day Free Training (working) | Email-driven 28-day sequence combining 7-day Pincher + 7-day Strength + 7-day Handstand blueprints, plus 3 setup emails + 2-3 closing emails | Cold IG / FB / TikTok traffic plus existing 2.5k email list | In production (2026-05-19 standup) — visuals + outline due 2026-05-20 call | Community subscription | Hero LM going forward. Pablo doesn't drip-feed so content sits accessible from day 1; sequence does the nurture. Combines existing assets, not new filming |
| Handstand Diagnostic | Email quiz | Cold IG traffic | Soft-launched April 2026, 140 leads captured before ad pause | Community + book-a-call | Will be retained as a parallel lead magnet for shoulder-specific buyers. Strength + flexibility variants planned |
| Shoulder Diagnostic | PDF / mini-course in Pablo (passive vs strength gap, position check, 1-2 targeted exercises) | Hitters with active shoulder pain | Agreed (March 2026 lead magnet pivot) — not yet built | Same | Replaces retired 3-day handstand course. Acute / specific outcome |
| Strength Diagnostic | PDF / mini-course in Pablo (3 exercises to test floor-strength for handstand off-wall work) | Plateau practitioners | Agreed (March 2026 lead magnet pivot) — not yet built | Same | Acute / specific outcome |
| Retired: 3-day handstand course | Email course | Cold yoga audience | Retired March 2026 (too comprehensive, audience consumed without converting) | n/a | Replaced by the two diagnostics + 28-day flow |
| Retired: Various Linktree LMs | Mixed (PDFs, mini-courses) | Mixed | Retired in April 2026 funnel consolidation | n/a | Consolidated to focus on the 28-day flow as the hero |
Low Ticket
| Offer | Format | Price | Pricing Model | Audience | Transformation | Status | Feeds Into | Notes |
|---|---|---|---|---|---|---|---|---|
| 2-Week Digitalise Programme | Digital programme — 2 weeks, 3 sessions / week, 45 mins each. Pincha + handstand focus. Hosted on Everfit, multi-week | $200 AUD / GBP (50% off Community equivalent) | One-time, lifetime access | Community-curious buyers who want one focused outcome before committing to subscription | Specific skill block (pincha + handstand) inside a structured 2-week window | Agreed to launch — not yet built | Community subscription (post-completion upsell) | Originally framed as a Community upsell at 50% off. Sits in the bimodal pricing gap between free LM and $99/m subscription |
| Future low-ticket product suite ($47-$99) | Standalone lifetime-access programmes packaged by movement angle (handstand, pincha, forearm stand, arm balance, strength) | $47-$99 per programme | One-time | Discovery / impulse buyers | Specific skill outcome per programme | Under consideration (May 2026 Jha conversation) — V Shred model | Community + 1:1 | Packages existing content into individually-named programmes. Lower mental commitment than subscription. Each 7-day blueprint becomes its own SKU |
Core Product
| Offer | Format | Price | Pricing Model | Audience | Transformation | Status | Feeds Into | Notes |
|---|---|---|---|---|---|---|---|---|
| ISOM Community (Inverted State Community) | Pablo + Discord. Library of on-demand classes + 3 new classes/week (Flow, Strength & Flexibility, Skill). Monthly community calls. Direct feedback from Miles. Book-a-call option inside platform | $99 / month (USD) | Monthly subscription | Intermediate-to-advanced practitioners + yoga teachers wanting structured progression and community. Persona 1, 2, 4 primarily | Build a structured yoga practice. Strength + flexibility + inversions under one roof. Direct access to Miles. End the saved-reels-no-plan problem | Built — Discord live, existing coaching clients onboarded as first wave (free during beta). Not publicly launched | 1:1 coaching (book-a-call CTA inside community) and Custom Programme | Public sales pitch in landing page draft: "Your structured yoga practice starts here." Pablo structure mapped: Intro, Flows, Class breakdowns, Strength, Flexibility, Inversions (Basic + Skill), Toolkits (Handstand toolkit), 3-week webinar, 1:1, Community, Book A Call. Pricing history: discussed as $29/m → $49/m during testing in early product ecosystem notes; now locked at $99/m post March 2026 strategy reset |
Premium
| Offer | Format | Price | Pricing Model | Audience | Transformation | Status | Feeds Into | Notes |
|---|---|---|---|---|---|---|---|---|
| 8-Week Custom Programme (low tier) | 1:1 — 1-hour remote assessment / consultation + bespoke 8-week programme + content. Available as "Inner Circle" option | $400 (currency mixed in docs — likely GBP) | One-time / per engagement | Teachers + serious practitioners wanting personalised programming without ongoing high-touch support | Replaces scattered training with a clear structured progression. Assessment-driven. Builds lived experience for teachers | Live (legacy, sold via book-a-call). Retained as call downsell only post March 2026 strategy reset — not publicly promoted | Community subscription (cross-sell) | Sales-call menu offering: $400 / $1,200 / $1,600. The $400 tier exists as the affordable entry to 1:1 work |
| 8-Week Custom Programme (mid tier) | Includes everything in low tier + weekly structuring + video review feedback + ongoing programme adjustments + WhatsApp support | £1,200 GBP | One-time / per engagement | Plateau practitioners + ambitious advancers wanting high-touch progression | Same outcome as low tier with active support layer | Live (legacy, sold via book-a-call) | Community subscription | Mid-tier in the sales-call menu |
| 3-Week Online Intensives | Cohort: 3 pre-recorded lessons/week + live weekend call + upsell to 1:1 at end | Not yet priced (target ~$197-$297 per cohort, TBC) | Per-cohort | Self-paced Community members who want a structured intensive | Specific skill block inside a 3-week container with peer cohort | Agreed to launch — not yet built. Test post-AVC equivalent (post Bali return, post baby) | 1:1 upsell at completion | Mentioned across Feb 2026 strategy + Product Ecosystem dashboard. Real cohort cap creates honest scarcity |
High Ticket
| Offer | Format | Price | Pricing Model | Audience | Transformation | Status | Feeds Into | Notes |
|---|---|---|---|---|---|---|---|---|
| 8-Week Custom Programme (high tier) | Everything in mid tier + exclusive community access + monthly calls + bonus courses and content. Highest-touch 1:1 product | £1,600 GBP | One-time / per engagement | Empowerment seekers + serious teachers + buyers ready for top-tier work | Same outcome as mid + premium community layer | Live (legacy, sold via book-a-call) | Possible future mentorship / retreat upsell | Top of current ladder. Jha pushed $3K-$5K positioning in 2026-05-11 call; Miles cautious — market rate in his sphere is $350-$450/month for 1:1. Agreed to test higher pricing live on calls rather than re-publishing the offer |
| Business / Teacher Mentorship | 4-6 month 1:1 mentorship coaching teachers how to build a brand like ISOM. Hybrid skill + business mentorship | $3K-$5K (target) | One-time per cohort/engagement | Yoga teachers + creators looking to monetise their practice as Miles has | Brand + business mentorship for the next-gen ISOM equivalent | Under consideration (May 2026 Jha conversation) — not built | n/a (terminal tier) | Future expansion. Trades on Miles's "how I built this" narrative. Higher-margin than skill coaching |
Recurring / Community
| Offer | Format | Price | Pricing Model | Audience | Transformation | Status | Feeds Into | Notes |
|---|---|---|---|---|---|---|---|---|
| ISOM Community subscription | See Core Product row above — captured here for ladder completeness | $99 / month | Monthly recurring | Same as Core | Same as Core | Built, in beta with existing clients, not publicly launched | 1:1 coaching | The recurring layer is the Community itself; no separate paid community tier exists yet |
| Future paid Discord premium tier (e.g. Office Hours with Miles) | Discord premium channel with creator office hours + bonus content | $9-$19 / month target | Monthly recurring (additional to Community) | Most engaged Community members | Direct creator access on a cap | Under consideration | n/a (terminal layer above Community) | Modelled on Better-at-Beach private FB community pattern. Deferred until Community proves unit economics |
Legacy Product (pre-GrowthOpX)
These offers exist outside the GrowthOpX-built funnel and are not subject to the 20% commercial share. Captured for full context.
| Offer | Format | Price | Status | Notes |
|---|---|---|---|---|
| Playbook 1:1 Mentoring | 1:1 online video session via Playbook platform. Game play, strategy, technique, mentoring | $45 AUD per 30-min session | Paused while overseas — historically returns when Miles is back in Australia. 300+ completed lessons with 5-star reviews | playbook.coach/coaches/2637. Strong trust signal Miles inherits across all new offers ("more out of one hour with Max than months of social training" — verified review) |
Pricing Anchors
Anchors that explain why the prices sit where they do. Helps anyone writing copy understand the rationale.
- $99/m Community sits above competitor entry-level subs (Better at Beach Basic $25, Pro $42; Pliability $14.99-$19.95) but below 1:1 coaching apps ($240/m Reid Hall equivalent). Positions Community as premium-on-purpose
- $400 low-tier 1:1 is the impulse-buy entry into 1:1 — under the £500/term Sharks Academy parent benchmark. Acts as the call-downsell anchor (gives "no" to high tier a soft landing)
- £1,200 mid-tier 1:1 is the workhorse selling-call price — matches typical creator-economy mid-tier (£300-£400/month equivalent)
- £1,600 high-tier 1:1 is the ceiling on the currently published menu. Jha pushed $3K-$5K as the audience-size-appropriate ceiling; live-on-call test rather than re-published change agreed
- $200 Digitalise Programme sits at 2x community monthly fee — frames as "two months for the same content + lifetime access." Low-ticket bridge to Community for buyers not yet ready for monthly
- $0 lead magnets are intentionally free. No tripwire / $1 trial planned (Reid's $1.50 trial pattern available but rejected — adds friction without unit-economics gain at Miles's audience size)
Gaps & Open Slots
| Slot | State | Notes |
|---|---|---|
| Hero LM landing page | In production for 2026-05-20 call | 28-day free training opt-in page + welcome email sequence — Joe's next deliverable |
| 3-Week Online Intensives | Agreed not built | Post-Bali / post-baby launch window. Cohort cap, real scarcity |
| Low-ticket product suite ($47-$99) | Considering not committed | Each 7-day blueprint becomes a standalone SKU. Defer until Community proves out |
| AI coaching skill | Considering not committed | Trained on Miles's content. Future tier. No timeline |
| Guest / student coaches | Considering not committed | Community-driven expansion once subscriber base scales |
| High-ticket mentorship ($3K-$5K) | Considering not committed | Teacher / creator mentorship. Trades on Miles's brand-build story |
| Forearm Stand 7-Day Blueprint | Planned not built | Fourth of five planned blueprints |
| Arm Balance School 7-Day Blueprint | Planned not built | Fifth of five planned blueprints |
Status Summary (2026-05-19)
| Status | Count | Offers |
|---|---|---|
| Live (legacy, pre-GrowthOpX) | 4 | Playbook 1:1, 8-Week Custom Programme tiers ($400 / £1,200 / £1,600) |
| Built but not publicly launched | 1 | ISOM Community (in beta with existing clients on free access) |
| In production | 1 | 28-Day Free Training (visuals + outline due 2026-05-20) |
| Agreed to launch — not built | 4 | Shoulder Diagnostic, Strength Diagnostic, Digitalise Programme, 3-Week Online Intensives |
| Under consideration | 5 | Future paid Discord tier, low-ticket product suite, AI coaching skill, guest coaches, business / teacher mentorship |
| Retired | 2 | 3-day handstand course, legacy Linktree LMs |
Open Questions
- Currency consistency: prices appear in mixed USD / GBP across docs. Lock the canonical published currency per offer (USD likely for global Community; GBP for legacy 1:1)
- High-ticket Jha test: what's the empirical close rate at $3K vs $1.6K? Track from June onward once setter starts
- Community public launch date: waiting on Instagram ads unblock + first cohort of paying members (currently beta-only)
- Digitalise Programme prioritisation: does it earn build time before the 3-Week Intensives? Both compete for the same audience moment
Related
- Dossier Index
- Avatars — who each offer is for (Personas 1-5 map to Community + 1:1 differently)
- Competitors Offerings — same map applied to direct + adjacent competitors (next)
- Offer Comparison Audit — side-by-side per offer × competitor (next)
- SWOT Analysis — synthesis (next)
- Craft Offer — per-offer architecture, the Stage 3 deliverable
- Funnel Links — live URLs per offer
- Client Doc — strategy evolution + commercial structure