Creatives
Creatives — Miles Mortensen (ISOM)
Links to where the client's creative assets live. Brand guidelines, fonts, colours, logos, photography, videos, raw footage, edited content, voice samples, existing pages. Links, not storage — this file is the index, not the asset library.
Purpose
Creative work needs source assets. Without a central index, every new piece of creative starts with "where's the logo file?" and "what font are we using?" — a 30-minute scavenger hunt per asset. This file is the answer to those questions.
How to populate
Sources to mine:
- Client's Google Drive / Dropbox / Notion / Frame.io / wherever they store assets
- Client's brand guideline doc if one exists
- Existing landing pages (inspect for fonts, colours, logos in use)
- Past creative the client has approved
What good looks like: every category has at least one link. Permissions noted (read-only? Edit access?). Last-checked dates on each link so dead links get caught early. Brand voice samples (audio / video / written) live here too.
Update: rolling. When a new asset lands, link it here. Quarterly link-rot check.
Brand Assets
| Asset | Link | Permissions | Last Checked |
|---|---|---|---|
| Logo (primary) | [TO POPULATE] | ||
| Logo (alternates) | |||
| Brand colours (hex codes) | |||
| Primary font | |||
| Secondary font | |||
| Brand guidelines doc | |||
| Voice / tone reference doc |
Photography
| Collection | Link | Description | Permissions | Last Checked |
|---|---|---|---|---|
[TO POPULATE] |
Video Footage
| Collection | Link | Description | Permissions | Last Checked |
|---|---|---|---|---|
| Raw footage / B-roll | [TO POPULATE] | |||
| Edited content (Reels, ads, YouTube) | ||||
| Long-form interviews / podcasts |
Voice Samples
Audio or video clips that capture how the client speaks. Useful for ghostwriters and voice-matching AI tools.
| Sample | Link | Context | Last Checked |
|---|---|---|---|
[TO POPULATE] |
Existing Pages
URLs of pages already built, in any state.
| Page | URL | Status | Owner | Last Checked |
|---|---|---|---|---|
| Home / About | [TO POPULATE] | Live / Draft / Retired | ||
| Lead magnet page(s) | ||||
| Sales page(s) | ||||
| Book-a-call page | ||||
| Community / membership page | ||||
| Substack / newsletter |
AI Kit / Generation Assets
Brand-trained AI models, prompt libraries, reference image folders.
| Asset | Link | Description | Last Checked |
|---|---|---|---|
[TO POPULATE] |
Related
- Dossier Index
- Funnel Links — live URLs (this file links to page URLs even if not in a funnel)
- Proof — testimonials are often video assets, may be cross-linked
- Top Performers Ad Analysis — once we make our own winning ads, log here